#002 This is not the topic I want to write about this morning
Think less of empathy as copy-only and more of an ethic you foster with your behavior. Reducing it to a copy-only topic blinds you to the ways of moving empathetically on LinkedIn and is costing you business.
#001 - How to use hooks to get more clients
So, I’ll give you the TL;DR version up front: spend 80% on the hook and 20% on the body.
How Steve Startup spared his computer and sanity
With any one of these resources, you’ll go from “I’m about to toss my computer off a bridge” to “Heeeeyyyy—that was easy!” I recommend using all three: Miller for the theory, my webinar for the back-and-forth with attendees, and the PDF as a cheat sheet you set between your computer and coffee while you write stellar copy.
Webinar - Create a Killer Landing Page Without Spending a Dime
This webinar was held on January 19, 2023. It is based on Donald Miller’s Building Your StoryBrand. It covers the mindset shift needed to write your landing page copy, five areas to focus on, and four best practices.
Socrates was a copywriter
I've come to this conclusion: copy has the power to reinforce or demolish those authentic and interfacing bonds that foster humanity and love or their opposites.
If I hear “SEO” one more time…
Dammit! I hate being the bearer of bad news…
Your website’s wall of words is hurting your business. Here’s a plan on how to keep yourself from being your business’ worst enemy.
Yay! It’s rest day! Now what?
We need rest. We’ve known this for as long as humans have existed. In this sense it’s an ancient wisdom that we get to live out every day and every week.