Avoid detours. Reach your destination.
Helping business owners monetize their message.
Businesses flub their message with clutter
Every. Damn. Day.
Copywriting and Consulting Services
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Done For You (DFY)
Elevate your brand with our comprehensive DFY solutions, encompassing tailored Ideal Client Profile development, strategic message mapping, impactful engagement strategies.
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Done With You (DWY)
Empower your brand through our collaborative DWY services, combining your expertise with our guidance to refine Ideal Client Profiles, craft compelling message maps, strategize engagement tactics, and foster authentic connections.
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Do It Yourself (DIY)
Enhance your brand's impact with our comprehensive DIY resources, designed to help you master creating clear Ideal Client Profiles, crafting compelling message maps, devising effective engagement strategies, and fostering genuine connections.
Clean up the clutter so people can listen.
Here's the plan
Here's the plan
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Step 1 - Book a free call
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Step 2 - Complete an on-boarding form
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Step 3 - Talk with me
Immaturity is the incapacity to use one’s intelligence without the guidance of another.
~ Immanuel Kant
I'm Michael Scott Overholt, a thought leadership strategist and copy consultant specializing in guiding coaches and consultants in the personal development industry. With a background in Classics and a PhD focused on ancient forms of self-care and learning, I bring a unique blend of academic knowledge and practical expertise to help you thrive in today's dynamic business landscape.
Together, we'll clarify your ideas for effective communication. Whether you're looking to refine your brand's thought leadership presence, connect with your target audience, or establish a strong industry reputation, I'm here to support and guide you on your journey towards thought leadership excellence.
I'll be the Angie Turner King to your Katherine Johnson, the
Frankie Dunn to your Maggi Fitzgerald, the Obi-Wan to your Luke.
A weight has been lifted off my shoulders!! Hiring Michael to help with writing copy that converts and newsletters has freed up my time to do what I do best. Coach! Michael gets to work with little direction and took it upon himself to look through my website and past posts to get a feel for my voice and the content that I am communicating to my potential clients. Everything he has produced has been on point. Michael is a pleasure to work with and I’m really happy I made the leap and hired him!
Laura, Arizona ( Coach)
Don’t just take my word for it!
I am a psychotherapist, and Michael helped manage my social media, gave me some tips on redesigning my website, and produced several podcast episodes in which he interviewed me. He is very sincere and spent time learning about me and my work. His questions got me thinking about my professional identity in stimulating ways. I felt that the content he wrote reflected a good understanding and appreciation of what I do. I highly recommend him.
Tyler Fyotek of Therapeutic Thinking Tools
I was in need of a messaging overhaul on the homepage of my website, and Michael was the gamechanger I had been searching for! Not only did he provide great suggestions for me, he did it within the StoryBrand framework. Michael asks great questions to really crystalize the messaging even further. I highly recommend working with Michael on any copywriting needs for your business. And as an added bonus, there is no one kinder than him. He is a joy to work with!
