Dammit! I hate being the bearer of bad news…
But that wall of words you’ve created on your website (or spent a lot of money on someone else creating) is hurting your business.
People don’t read websites anymore; they SCAN them.
Because they want to see a quick solution to their problem.
It’s how we as humans are wired: survival.
And reading paragraph after paragraph about how great your business is and how much you love what you get to do doesn’t help them survive at all.
Photo by Ryan Harvey on Unsplash
Life for your customer is a gazelle among lions, and your website gets as much attention as the beautiful Blood Lily the gazelle passed while trying to escape being lunch for the pride.
But, they’ve done bounced and have “moved on to the next schmoe who flows” while you’ve “sold nada.”
This is really sad if you think about it because…
You’ve got what they need,
You’re preventing them from seeing your services as the solution,
And you can fix it.
Photo by Johannes Plenio on Unsplash
Fortunately, there’s a pretty simple—do NOT read “easy"—fix.
Simplify your message. This may take some time, but it’s essential, and it’s the root of all your marketing problems.
Explain your services in clear language. Don’t mix metaphors and squelch the urge to wax philosophical upon things that they’ll get to know later and don’t need to know now.
And show people that you deliver. If you can add stories that help people see the success they can have and the failure they can avoid with your services, do it. It’s proof you have their solution.
It’s not rocket science. It’s storytelling. That’s it.
If you’d like some direction on how to clarify your message, feel free to reach out.
Just click this Calendly link to schedule a free session with me.
Clean copy converts.
The Blood Lily from the northern part of South Africa. It’s Latin name is Scadoxus puniceus.
